WinSystems announces the sale of its Gaming Division to Primero Games, opening a new chapter for the business

Win Systems today announced the sale of its Gaming Division (“WSG”), which includes its Gold Club electronic roulette business, to Primero Games LLC (“Primero”), a US-based provider of content, technology, and products for the gaming industry.

The transaction marks the beginning of an important new chapter for Win Systems’ Gaming Division, combining WSG’s consolidated international footprint, product portfolio, manufacturing capabilities, and customer relationships with Primero’s game content, technology, and development resources.

The Gaming Division of Win Systems has built a strong international presence, with an installed base of more than 3,000 gaming positions across Mexico, Peru, Colombia, Puerto Rico, and Panama, in addition to operations and customers in numerous markets worldwide.

Under Primero’s ownership, the Gaming Division will continue to support its current customers, products, and operations, while gaining access to Primero’s extensive game portfolio, platform technology, and development capabilities.

“This combination strengthens both companies,” said Eric Benchimol, CEO of Win Systems. “By combining our installed base, manufacturing operations, and market knowledge with Primero’s game portfolio and development engine, we will be able to offer our customers more and better products, and do so faster than either company could achieve on its own. The team is excited, and we look forward to working as part of Primero”.

“This transaction marks the beginning of an exciting new stage for our Gaming Division,” said Dario Zutel, Executive Chairman of Win Systems. “We are confident that Primero Games is the right partner to continue developing everything we have achieved and to drive the business into its next stage of international growth.”

“This is an important step in executing Primero’s growth strategy to build a global, diversified gaming company,” said Mike Macke, Chairman of Primero Games. “Primero has built its reputation by creating engaging game content and developing innovative technology that helps operators generate consistent revenue through compelling player experiences.”

“We are very excited to welcome Eric Benchimol, Dario Zutel, and the talented WSG team to Primero,” added Macke. “By combining Primero’s expertise in content and development with WSG’s products, operations, and customer relationships, we will be able to deliver more products, more content, and greater value to our customers across a wider range of gaming markets”.

International Expansion

Primero has a consolidated presence in the US gaming markets, with a portfolio that includes game content, online gaming solutions, redemption kiosks, and a consolidated omnichannel gaming platform. The acquisition of WSG adds recognized products, manufacturing capabilities, and long-standing customer relationships in international markets.

WSG’s teams and infrastructure will continue to support customers in Mexico, Peru, Colombia, Puerto Rico, Panama, and many other countries worldwide. Primero and WSG are committed to ensuring continuity for all their customers, as Primero invests in the business and introduces new products, content, and technologies.

For more information about WinSystems and its solutions, please visit www.winsysgroup.com or contact us

Note to Editors on WinSystems

WinSystems is a global technology provider for the gaming and entertainment industry. The company specializes in systems and services for casinos and lotteries, server-based gaming machines and video lottery terminals (VLTs).

WIN offers a comprehensive range of technological services, including the design, programming, installation, operation and maintenance of its systems.

WinSystems' systems are recognized worldwide for their stability and reliability, enabling a high level of real-time control of both lottery and casino operations.

In 2016, WinSystems acquired Gold Club, a gaming machine and electronic roulette provider with a presence in more than 50 countries worldwide.

The combination of the two companies creates a leading new group in the gaming industry with a significant presence in the Americas, Europe and South Africa.

About Primero Games

Primero Games is a leading provider of innovative games, platforms, and products designed to deliver engaging gaming experiences and bring value to gaming operators, both in land-based and digital environments.

Founded by Mike Macke, a renowned professional with an extensive track record in the gaming industry, Primero has made a significant investment in its Hurricane gaming platform to support its international expansion. The Hurricane platform is designed to support offline and online, single-game and multi-game applications in emerging and regulated gaming markets.

Spark, Primero's server-based gaming solution, extends the capabilities of the Hurricane platform by offering value-added features such as business intelligence, linked and wide-area progressive jackpots, game content subscription, and player marketing and retention tools.

Headquartered in the United States, the company designs, manufactures, and markets a portfolio of over 100 original titles for land-based and multi-game platforms, as well as online games for markets worldwide. With studios in the United States, United Kingdom, and Canada, Primero combines international creative talent with robust technical expertise to develop high-performing, scalable gaming solutions. For more information, visit primerogames.com.